As the economy sputters, McDonald's is expanding its brand of espresso and posting billboards in Starbucks home-turf of Seattle. One announces, "four bucks is dumb." At the same time, Dunkin' Donuts continues its efforts to move into higher-end coffee. Here's a snip on the Starbucks response:
"I think the way we deal with that is not to respond to something that's that frivolous," [Starbucks Chief Executive Howard Schultz] said. "Are you going to say to your friend, 'Let's go meet at Dunkin' Donuts?' Are you going to say that?"Read the entire story: Starbucks won't slug it out in ad wars
1 comment:
Nope; my 88 year old Uncle says that.
Here across the border, if I want a cheap coffee at a decent price (without a "Mickey D" vibe or a Dunkin' Donut feel), I stop at Tim Horton's. Very Canadian. Their slushy coffees are way better, and cheaper, than Starbucks.
But if I'm looking to hang/meet/talk, then I take it to Caribou -- still better than Starbucks and very comfy. And not so crowded.
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