Check out this new FedEx spot called "Growing Business." To my way of seeing, it's an example of Origami Urbanism, a topic I tackled as a chapter in Communicative Cities in the 21st Century: The Urban Communication Reader III. There I wrote, "This is the promise of the communicative city: a tangled web of human interaction that we shape and reshape, employing tools of mutability to edit public life into a private performance. Reading our cities as manifestations of origami urbanism, we come closer to completing the modern project by finally becoming its authors."
Oh, and here are two additional fun details. First, I've just learned that a fellow named Martin J. Murray uses the term "origami urbanism" in his 2011 book City of Extremes: The Spatial Politics of Johannesburg. I haven't had a chance to review this text yet, but I hope to do so in the near future. Second, the dude speaking Chinese is Jason Rowland, a pal from my college forensics days!