Thursday, January 19, 2012


Have I found a reason to jump onto the iPad bandwagon? Maybe so.

Today Apple announced its iBooks Author app that may provide me the tools necessary to produce the sort of post-traditional press project I've long imagined - maybe my world's fair book, maybe something else entirely - a "book" that is dynamic, malleable, engaging, and much more updatable than the current model.

Reviewing Andy Ihnatko's initial assessment, I see lots to like about iBooks. Integration with iTunes, intuitive design, multimedia content… Nice. Then of course there are the typical caveats as Apple continues to expand creative options while managing distribution its patented brand of granular control. Oh, and let's not forget the hardware costs (never a one-time-only proposition).

Considering the potential and the pitfalls of today's announcement, I don't plan to rush to my nearest Apple store and buy iPad's next iteration (the one supposedly arriving this spring). I've got plenty of work ahead of me for the next year or so, just developing content. You know: words and stuff. We haven't advanced quite so far as to forget those minor items, have we?

At the same time, I've got to admit: I sure would like to play with an iPad right about now.

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