Wednesday, August 7, 2013


Thanks to David Goldman for telling me about GE's "Datalandia" campaign. It's a series of short videos that mash up cheesy pop culture references (vampires, X-Files, and even CE3K) to get tech-friendly hipsters talking about the Internet of Things. Best of all, many scenes were shot at Hamburg, Germany's Miniatur Wunderland.

Check 'em out here!

Learn more

brandchannel: "GE hopes to simplify the complex topic so consumers and users alike can start to realize the benefits that big data can have on everyday life."

Ad Age: "'What if there was a little town that had the industrial internet and they were using it every day to keep the town folks happy, healthy and productive?' asked Tommy Means, founder and creative director at Mekanism, the creative agency behind the campaign."

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