Saturday, March 14, 2015

Signs of the Times

One of my favorite hobbies in Belarus is to study its signage, particularly when it employs some playful adaptation of Soviet era iconography.

The topic image is Alexander Rodchenko's famous 1925 poster that epitomizes Soviet Constructivism. It reads, "Leningrad State Publishing: Books! In all Branches of Knowledge." The version below comes from a market I visited in Brest. It offers a somewhat different vision: "Discounts! Find a yellow price tag… Get a discount!!"

This next one adds a tech-hipster vibe to traditional Soviet imagery. The advertisement is for programmers.

Frankly I'm not sure what to make of this next image, except to say that these breath mints may be a bit "advanced" for me.

Thanks to Maxim Saplin for his translation expertise.

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