By now you may have heard about the weekend transformation of a dozen 7-Eleven convenience stores into Kwik-E-Marts, promoting the new Simpsons movie. The "rebranded" stores will supposedly sell Squishees, Buzz Cola, and other Kwik-E-Mart-products. An Associated Press story explains the unique strategy of this promotion: "The Fox/7-Eleven deal is an example of a practice called reverse product placement. Instead of just putting products prominently in a movie or TV show, fake goods move from the screen to reality."
One of the Kwik-E-Marts is located in Mountain View, California. Here are some photos from our visit.
(Photos by Andrew and Jenny Wood)Learn More
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