Friday, January 23, 2009

The Printed Blog

Claire Cain Miller (NYT, registration may be required) describes a strategy employed by one newspaper publisher to stay relevant in the web 2.0 era: fire the reporters and reprint blog content.

The Printed Blog is designed to be a free daily (maybe a twice-daily, if things go well), based entirely on local blog content. Ads bring in revenue, which is partially distributed to the bloggers.

That way, the local geezer who spends all day watching city counsel drainage subcommittee hearings can make a few bucks and provide more depth than a journo covering a broader beat.

Each paper will be hyper local. Thus, as Miller puts it, "A city the size of Chicago could have 50 separate editions tailored to individual neighborhoods."

Read the entire piece: Publisher Rethinks the Daily: It’s Free and Printed and Has Blogs All Over

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