Starbucks "Value Menu"

In a February 9, 2009 Wall Street Journal article, Janet Adamy reports that Starbucks is offering a sort of "value menu" to banish its persona as a pricey extravagance in an era of economic uncertainty. Here's a snip:

"I strongly believe we are going to be in this environment for years," Howard Schultz, chief executive of Starbucks, said in an interview. "It is a reset of both economic and social behavior."

No longer an "affordable luxury," Starbucks must now work even harder to compete with the likes of McDonald's and Dunkin' Donuts.

Read the entire story: Starbucks Plays Common Joe

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