"I strongly believe we are going to be in this environment for years," Howard Schultz, chief executive of Starbucks, said in an interview. "It is a reset of both economic and social behavior."No longer an "affordable luxury," Starbucks must now work even harder to compete with the likes of McDonald's and Dunkin' Donuts.
Read the entire story: Starbucks Plays Common Joe
Also, for more Starbucks news from the past few weeks, point your browser here: http://www.tinyurl.com/starbucksnews