Friday, February 13, 2009

What Age is Starbucks America?

The folks at the Pew Research Center have come up with an oddly compelling statistic about the relative cultural placement of Starbucks and McDonald's.

When asking whether Americans prefer living in a place with more of one chain over the other, Pew reports that 43 percent prefer to live in a world of Happy Meals while 35 percent prefer the land of ventis and scones.

Of course, age proved to be a factor. Younger people trend toward cappucinos while older folks maintain their love of Big Macs.

Adweek has details: Starbucks America vs. McDonald's America

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