Thursday, June 7, 2007
Searching for Bradley's 5 and 10
One year when I was a kid, I went Christmas shopping at Ben Franklin's 5 and 10. Even then, virtually nothing cost only a nickel or a dime, but I found plenty of bargains nonetheless. Since then I've been intrigued by these sorts of fixed-priced places. So, a few years ago I purchased a matchbook for Bradley's 5 and 10. I was attracted to its fine-detailed lines and that slogan, "From High Silk Hat to Working Cap . . . Bradley's is for everybody" How often does a place define itself by the hats of its wearers anymore? Looking at this matchbook I wondered, did Bradley's simply adapt the five and dime concept to its bar and grill business?
The problem is: I can find precious little information about Bradley's. Turning the matchbook over, I learned that Bradley's had locations in Hollywood, Southwest Los Angeles, Huntington Park, Belvedere Gardens, and San Diego. I've heard that northern California locations came later. Recently I came across a postcard of the San Diego Plaza, which also featured a tantalizing glimpse of Bradley's (with the "5 and 10" apparently painted over). A blog entitled Tempus Fugit, Elizabeth Short, Howard and Grace offers a reference to Bradley's, noting that Elizabeth Short, the so-called Black Dahlia, was seen at its Hollywood location on her way to a terrible fate. Beyond that, I know nothing about this place. If you have memories or information about Bradley's, feel free to drop a comment.
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5 comments:
Bradley's sold short beers for a nickel and tall beers for a dime.
Thanks for that info, tabu!
My dad was a bartender at Huntington Park (HP) Bradley's from about 1949 - 1954. In those days there was no 21 Only Law, so little 5 year olds like me could shimmy up to the bar for a Shirley Temple or Roy Rogers. It was very busy bar & restaurant. I have some interior pics I found on the LA Public Library website. HP has changed significantly from those days.
That is so cool. Thanks for sending this along!
Thanks for the post - I'm trying to run down info on Bradley's too. I have the same matchbook as yours. Here's a link to my site:
http://vintagematches.webs.com/
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