Tuesday, July 8, 2008

Starbucks Slightly Less Ubiquitous?

Old news, but a fact I'd like to recall later on...

Michael J. de la Merced writes in The New York Times (July 2) that Starbucks is feeling the pinch from an economy that makes four-dollar coffee seem sort of stupid, and it's planning to close 600 stores in the United States.

Chatting with my local barista, I'm told that local Starbucks do not face closure, but that a glut of them in San Francisco, Southern California, and Florida will be shuttered.

According to the article, Starbucks does plan to continue growing its international brand. But in the U.S., where folks increasingly must choose between coffee and gasoline (or even food and medicine), a tall, low-fat, extra soy, sorta-whipped, Iced Whatever just doesn't add up.

Read the entire piece: Starbucks Announces It Will Close 600 Stores

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