Monday, July 2, 2007

Kwik-E-Mart comes to Mountain View

By now you may have heard about the weekend transformation of a dozen 7-Eleven convenience stores into Kwik-E-Marts, promoting the new Simpsons movie. The "rebranded" stores will supposedly sell Squishees, Buzz Cola, and other Kwik-E-Mart-products. An Associated Press story explains the unique strategy of this promotion: "The Fox/7-Eleven deal is an example of a practice called reverse product placement. Instead of just putting products prominently in a movie or TV show, fake goods move from the screen to reality."

One of the Kwik-E-Marts is located in Mountain View, California. Here are some photos from our visit.

(Photos by Andrew and Jenny Wood)

Learn More

  • 7-Eleven, Locate a Kwik-E-Mart

  • San Francisco Chronicle, Please to be enjoying a promotional gimmick

  • Salt Lake Tribune, Simpsons Kwik-E-Marts hit nation: I love the phrase in this article, "Life imitates Bart"
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