Thursday, July 5, 2007

Not Even Once

This ad comes from the Montana Meth project, which seeks to convince teenagers that taking the drug even once leads to terrifying consequences soon thereafter. It's potent, poignant, and scary stuff.

Viewing this ad, I remembered one leg of our 2006 family road trip, US 2 through Montana. On that road we encountered a series of homemade anti-meth ads that grabbed our attention.

An epidemic in big cities and small towns, meth has attracted some visionary foes.

(Photos by Andrew Wood)

Learn More

  • Ads of the Weird, Meth turnoff

  • The Meth Project advertisements: See the 12 most recent spots
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